We will continue to improve the product to greatly enhance our client experience.” “The complex technology has been intentionally built to deliver sophisticated targeting, efficient buying and advanced measurement for our clients. We believe that our marketing analytics platform solves the modern-day marketer's challenges by leveraging technology to create scaled efficiency that empowers human talent,” said Jay Friedman, President at Goodway Group. “It’s an honor to receive just one MarTech Breakthrough award, but this being our third is incredibly special. The company’s data sources develop unique audiences for clients, including customer personas, propensity models, look-alike models, offline models, retargeting strategies and suppression models. Goodway Group's analytics solution consists of Audience Design 2.0, which harnesses the power of first, second and third-party data to create custom targeting strategies to reach the right audience with the right message at the right time. Goodway Group has previously won two MarTech Breakthrough awards - “Best Data Visualization Solution” in 2020 and “Best Predictive Analytics Solution” in 2021. The program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, today announced that it has been selected as winner of the “Best Overall Marketing Analytics Solution” award in the fifth annual MarTech Breakthrough Awards. Prestigious International Annual Awards Program Honors Standout Marketing, Advertising and Sales Technology Around the World
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